It was a big year for Instagram. The fashion-forward platform got a makeover and a new logo, encouraged more on-the-fly sharing through Instagram Stories and finally began making shopping on the platform more feasible.
It also was the platform of choice for the fashion flock to connect with Instagram’s 500 million users. Tommy Hilfiger, for instance, embraced Instagram influencers with a special “InstaPit” during his fall show.
Instagram’s #FashionIllustrated helped fuel a resurgence of fashion illustration. The series highlighted five artists in its first-ever “how-to” series. Gucci featured the work of illustrator @mrsjaydefish in a collection and Stella McCartney commissioned artists to sketch #Stellastrations from her fall show in Paris.
Vanity Fair and Vogue created made-for-Instagram portraits at events such as the Met Gala and the Academy Awards, and brands such as J.Mendel and Yigal Azrouël debuted their spring collections exclusively on the platform.
And the #RunwayForAll campaign highlighted inclusiveness in fashion, and reached fashion shows at the White House, Chanel, Christian Siriano, Tome and more. Top hashtags for the year were #ootd, #instafashion, #vintage, #fashionblogger, #fashionista, #streetstyle, #stylish, #mensfashion, #instastyle and #lookbook.
Here are some of the top fashion moments and trends from Instagram in 2016. Click here for the top fashion accounts gaining followers in 2016, from Gigi and Bella Hadid to Victoria Beckham and Gisele.
1. Fashion illustrators include those at Stella McCartney, KT Small with Gucci and Erdem and designer Tanya Taylor, with the hashtag #fashionillustrated leading the charge.
“Flowers are never perfect,” says KT Smail (@ktsmail), whose fashion illustrations often feature vivid blooms. “The key to a great floral is not making it too perfect or symmetrical.” Whether KT’s florals fill a whole page or appear as a backdrop for prints on a @gucci or @erdemlondon gown, her advice is the same: “Always start with colors that are complementary, or at least colors that clash in a good way.” KT, who lives in Brooklyn, admits that sharing work in progress can be scary. “I think that remaining vulnerable and open is important for an artist — and a human — so I force myself.” This story is part of our new series #FashionIllustrated, stories of artists from around the world who are using their imaginations to bring style to life. Video by @ktsmail
2. Inclusive design through #RunwayForAll encouraged diverse models with a range of body types, skin colors and ages.
3. Model castings through Instagram.
We are casting for our upcoming SS17 runway show All ages! All genders! All colors! Everyone is welcome to apply Please email us your information and a few pictures to email@example.com #casting #models #people #ss17 #all #ages #genders #colors #runway #runwayshow #show #nyfw #NY #nyc #fashion #week #fashionweek #cast #looks
4. Fashion designers like Tommy Hilfiger cultivated Instagram influencers.
5. Brands debuted collections exclusively on Instagram.
6. Made-for-Instagram portrait studios at events.