PARIS — After months of rumors, French Vogue said Friday that it had tapped influential art director Fabien Baron as its creative director. He replaces Michael Amzalag and Mathias Augustiniak, the edgy design duo known as M/M.

Baron, who made a mark with his strikingly minimalist layouts for Harper’s Bazaar under Liz Tilberis, was last employed in the magazine world as the editor of Arena Homme Plus, a semi-annual coffee table fixture among Europe’s stylish men. He has also been the creative director behind many of the fashion world’s most directional ad campaigns, among them Burberry, Calvin Klein, and Hugo Boss.

This story first appeared in the July 28, 2003 issue of WWD.  Subscribe Today.

Baron will be assisted at French Vogue by Joseph Logan, the magazine’s new associate art director.

The move is the latest change put in place by editor Carine Roitfeld, the well- known Gucci stylist who replaced Joan Juliet Buck in January 2001. In two years, Roitfeld has completely rejigged the book, excising Buck’s cerebral features and themed issues in favor of ultra-hip fashion spreads and product-driven snippets of information.

The changes appear to be working. For the first four months of the year, newsstand circulation rose 8 percent to a monthly circulation of about 110,000, said Didier Suberbielle, president of Condé Nast France. He added that advertising revenue rose 4 percent in the first half.

In addition to his star turn at Bazaar, Baron redesigned Italian Vogue in 1988 and was employed from 1990 to 1992 as the creative director of Interview.

Condé Nast is a unit of Advance Publications, which also owns WWD.

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