FULL FORCE: Alexander Wang’s new spring campaigns reflect the speed and adrenaline that also defined the season for him. For his ready-to-wear ads, he worked with director and visual effects pro James Lima on a collection video in CG animation. It features Liya Kebede in a dreamlike car race set to an exclusive version of Azealia Banks’ tune “212.” “We really just wanted to try something different this season, and be a little bit more experimental,” Wang said.
Watch the Video Featuring Die Antwoord Here >>
His T by Alexander Wang campaign was shot by Dan Jackson, and ubercool South African hip-hop band Die Antwoord was flown in to appear in the images and two videos; a behind-the-scenes clip and the official campaign with “Fatty Boom Boom” from Die Antwoord’s new album “Ten$ion” playing. Later this month, MTV will put both videos in rotation on “120 Minutes.” “I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” Wang said.
This story first appeared in the February 1, 2012 issue of WWD. Subscribe Today.