Fusion is expanding its business team with a new head of revenue and a director of branded content.
The Univision-owned company, which brands itself as an English-language digital and cable outlet targeting Millennials, said it added Jason Wagenheim, the former vice president and publisher of Teen Vogue, as head of revenue and senior vice president of partnerships. Fusion also tapped Megan Gilbert as director of branded content for Lightworks, its branded content studio. Gilbert comes from Gawker where she served as content director of the company’s branded content arm. They will both be based in New York.
Wagenheim left Condé Nast late last year amid cost-cutting at the New York-based publishing house. Wagenheim’s role as publisher of Teen Vogue would be folded under the purview of Vogue publisher and chief revenue officer Susan Plagemann, who now oversees both titles.
During his near-20 year career, Wagenheim served as vice president and publisher of Teen Vogue’s sibling glossy Glamour, publisher of Time Inc.’s Entertainment Weekly and various management roles at Condé Nast, including as associate publisher of Vanity Fair.
According to Fusion, Wagenheim will work closely with the sales side at Univision, and lead a digital-first team focusing on “branded marketing solutions to connect brands to young, multicultural audiences across platforms.” His team will also leverage custom creative and branded content offerings from Lightworks.
“Jason’s leadership and Megan’s valuable experience in branded content will enable us to deepen our relationships with brands seeking to reach young, diverse audiences. Through compelling storytelling and innovative advertising formats, our team will provide differentiated opportunities for brand partners who are eager to connect with the new, rising American mainstream where and when they consume content,”said Fusion copresident and chief operating officer Boris Gartner, to whom both hires will report.
“Fusion is adept at reaching diverse audiences with content that speaks to their passions and values. Their content is not only informative, but entertaining and provocative, which fosters a valuable connection with its audience,” offered Wagenheim. “To be able to join the Fusion team at such a pivotal moment in the digital media space is a very exciting opportunity.”
Last month, Univision bought out Disney-ABC’s stake in Fusion. The media companies had entered into a joint venture in 2013. The terms of Disney’s exit was not disclosed, but the company indicated in November that it hit its funding threshold in Fusion. Since it bought Disney’s stake, Univision formed an umbrella group called the Fusion Media, which includes Fusion, The Root, The Onion, A.V. Club, Clickhole, Starwipe, Flama and the company’s stake in cable network El Rey.