SEEING DOUBLE: Gerard Darel has enlisted French pop duo Brigitte for its 2015 ad campaigns. Sylvie Hoarau and Aurélie Saada appear in black-and-white spring campaign images shot by Christophe Roué under the creative direction of the Étoile Rouge agency. The shoot was styled by Darcy Backlar, with hair by John Nollet and makeup by Saraï Fiszel.
Hoarau and Saada dress alike in public and are frequent fixtures on the fashion scene, regularly attending French designer Alexis Mabille’s shows. In 2012, they performed live for the finale of Viktor & Rolf’s spring collection. Since taking over in August 2013, Gerard Darel chief executive officer Sandrine Lilienfeld has appointed a creative director, Brigitte Comazzi Duval, in addition to unveiling a new store concept and advertising campaigns. Last November, the brand launched a revamped Web site.