The ads channel Hilfiger’s fall 2016 nautical theme as Hadid, the brand’s global ambassador, hosts a festive party aboard the “Hilfiger Line.” The holiday collection will be available in Tommy Hilfiger stores worldwide, select wholesale partners and online at tommy.com, beginning Nov. 8.
The bulk of the ad buy is digital.
“I love festive traditions and some of my favorite memories are from holidays spent with my whole family,” said Tommy Hilfiger. “This season, our global ambassador — Gigi Hadid — really brings the festive spirit to life. Her look is effortlessly glamorous with a relaxed twist. From embellished eveningwear to everyday essentials, our signature holiday style is all about celebrating the season with an elegant, playful edge.”
The women’s holiday collection includes eveningwear, footwear and accessories. Among some of the key looks are a sequin bomber jacket, silk-chiffon maxiskirt, jumpsuit, striped sequin sweater, high-waisted pants, sequin T-shirt dress, strappy sandals and a sequin clutch. The men’s holiday collection includes a Tommy Hilfiger Tailored tuxedo, as well as casual essentials such as shawl-neck cardigans, classic button-down shirts, knit crew-neck sweaters, a puffer vest and accessories such as scarves, hats, gloves and belts.