Glamour has tapped Laurel Pinson as digital editorial director.

Pinson, who will start her new gig on March 30, will report to Anne Sachs, executive digital director, and will oversee all editorial and social media content for glamour.com. Pinson fills the role left vacant by Sachs, after the site’s former executive digital director Mike Hofman moved to Condé Nast sister pub GQ to head up digital there.

“Laurel’s strong fashion background will prove integral as we grow our presence across digital platforms, particularly in the style space,” said Sachs. “Her storytelling skills, combined with her unique understanding of the intersection between startup, news and magazine cultures, make her an ideal editor for glamour.com.”

Pinson comes to Glamour from StyleCaster where she served as editor in chief for three years. Prior to that, she worked as a managing editor at NBC Local Media, an online editor at Lucky and a programming manager at AOL Stylelist.

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