LOS ANGELES — The Golden Globes will lose their luster this year — with implications for the red carpet — because of the Hollywood writers’ strike.

The Hollywood Foreign Press Association, which organizes the annual ceremony, said Monday night that the traditional dinner and show will be canceled and a one-hour press conference to announce the winners will be broadcast live by NBC News on Sunday. The announcement capped a day of frenetic negotiations that were aimed at salvaging the 65th annual awards presentation.

NBC on Monday sent an e-mail to studios outlining plans for a scaled-back Golden Globes broadcast, according to published reports. The Writers Guild had threatened to picket the annual awards, a precursor to the Oscars and one of the movie industry’s biggest blowouts. The Screen Actors Guild said Friday that its members — both nominees and presenters — would not cross a picket line to attend the ceremony.

The NBC e-mail outlined a scenario in which the network would air a “Dateline” segment featuring movie clips and interviews with nominees at 7 p.m. on Sunday. If Dick Clark Enterprises, which produces the show, agreed, that would be followed at 8 p.m. by a one-hour retrospective show and then the news conference at 9 p.m. announcing award winners. To end the broadcasts, there would be a 10 p.m. “Access Hollywood” style news show covering the various parties.

The Globes will suffer a major blow if there is no red carpet. Designers and fashion companies also would lose major marketing opportunities if photographs and broadcast images of their wares were unavailable.

NBC had made no announcement about its plans at press time.

After the Screen Actors Guild announcement on Friday, a coalition of leading public relation firms sent a letter to NBC-Universal president and chief executive officer Jeff Zucker saying that their clients, most of whom are SAG members, did not feel comfortable crossing a picket line.

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