GRAZIA MEN: Romain Duris fronts the cover of a first issue of Grazia Hommes that’s slated to hit French newsstands on Wednesday, coinciding with Day Two of Paris Fashion Week.
It’s a first for Grazia’s parent Mondadori that has 25 international editions of the title. “This is in line with our strategy of brand expansion,” said Grazia France editorial director Joseph Ghosn, who noted that the title already publishes Grazia Daily, a daily print edition and app for the Cannes Film Festival and for the Calvi on the Rocks electronic music festival. He describes Grazia Hommes as a mix of fashion and society, with the target readership being men between 20 and 45.
Photographer Mathieu César lensed Duris sporting a Sandro jacket on the cover and Prada and Dior Homme inside. The issue also features a profile of Hermès men’s wear designer Véronique Nichanian; a piece on Harrison Ford as a style icon, and three fashion layouts including one mixing sportswear and tailoring.
Mondadori anticipates a circulation between 40,000 and 50,000. Another Grazia Hommes issue is in the works for early next year and a section on Grazia’s web site will be dedicated to men.
The 204-page issue counts 47 advertising pages from the likes of Dior, Paul Smith and Hermès. It is priced at 3.90 euros, or $4.40 at current exchange.
Grazia debuted in France in 2009. Its circulation was down 6.5 percent to 154,413 between July 2015 and June 2016, according to the French circulation audit bureau, OJD/ACPM. Other titles of Mondadori in France include Biba and Closer.
The launch comes at a time when men’s magazines — albeit a smaller world — are faring better than women’s. Paid circulation in France of men’s magazines, a segment that includes GQ, Lui and Vogue Hommes, dipped 1.7 percent in 2015 to 389,053 copies in 2015, according to OJD/ACPM. In the meantime, circulation of the vastly larger women’s magazine segment fell 3.5 percent in 2015 to 303.5 million copies.