Gucci fall ad


GUCCI UNIVERSE: Gucci’s creative director Alessandro Michele took his nerdy aesthetics one step further — far, far away. His fall advertising campaign, photographed and directed by Glen Luchford, has a dreamy, retro-futuristic quality as Michele was inspired by the science fiction genre from the Fifties and Sixties, including the TV series “Star Trek.”

As reported, Gucci teased the campaign on Instagram in April with a number of videos featuring models styled as aliens wearing Michele’s designs. The collection in the campaign is worn by a mixed cast of humanoids, aliens, robots and earthlings.

Gucci fall ad

An image from the Gucci ad campaign featuring the Creature of the Black Lagoon, courtesy of Universal Studios Licensing LLC.  Courtesy of Universal Studios Licensing LLC

Blurring boundaries of time and space, the human characters interact not only with extraterrestrial creatures, but appear staving off dinosaurs as well.

Gucci ad for fall

An image from the Gucci fall ad campaign.  Glen Luchford

Back in space, Gucci’s models travel in style on “Star Trek” spaceships.

Gucci fall ad

Inside the control room. Credit TM & © 2017 CBS Studios Inc. Star Trek and related marks are properties owned by CBS Studios Inc. All Rights Reserved.  TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

For the campaign, Gucci tapped art director Christopher Simmonds, hairstylist Paul Hanlon and makeup artist Yadim Carranza.

The company also created the dedicated hashtag #gucciandbeyond.

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