TEAM WORK: Gucci has recruited seven top models for its fall advertising campaign. Natasha Poly, Raquel Zimmermann, Anja Rubik, Nadja Bender, Karmen Pedaru, Joan Smalls and Suvi Koponen all appear in the Florentine fashion house’s images. Mert Alas and Marcus Piggott took individual portraits of each model, along with a group shot showing the seven women wearing the sparkling minidresses embellished with crystals that Gucci creative director Frida Giannini showed on the brand’s fall catwalk.
“With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman — individual, strong, sensual and glamorous,” Giannini said.
This story first appeared in the July 3, 2014 issue of WWD. Subscribe Today.
The advertising campaign will break in the August issues of international fashion magazines, while the group shot will appear on Gucci’s billboard on Los Angeles’ Sunset Boulevard later this month.