Hearst Magazines is teaming with Lena Dunham.
The New York based-publisher had inked a deal with Dunham to distribute Lenny, her recently launched newsletter with co-writer Jenni Konner.
Hearst said Tuesday that the partnership constitutes a “broad advertising, distribution and platform agreement,” in which it holds the “exclusive right to monetize content and create custom programs for advertisers in the newsletter and on LennyLetter.com,” which will be hosted on its universal publishing platform.
In exchange, Hearst will syndicate Dunham’s female-centric newsletter across its Web sites such as Cosmopolitan, Elle, Harper’s Bazaar and Marie Claire.
Troy Young, president of Hearst Magazines Digital Media said: “Adding Lenny into the mix strengthens our connection to the reader and creates new opportunities for marketers to reach a generation of young women who stand up for what they believe in.”
Dunham and Konner said in a joint-statement: “Our readers expect a snark-free, intelligent point-of-view on feminism, style, health, politics and friendship, and we deliver that that to their inboxes twice a week .We felt that they also deserve a destination where they can engage with our content outside of a newsletter. Everything Lenny will come from our editorial team and contributors, while our partnership with Hearst allows us to share our message with millions of women around the world.”
The “Girls’” creators, Dunham and Konner, launched the bi-weekly newsletter, Lenny in September. It includes interviews with politicians, actors, artists and activists, including Hillary Clinton and Gloria Steinem. The newsletter made headlines recently when Jennifer Lawrence weighed in on the wage gap in Hollywood salaries, following the Sony hack last year. Among many things, the leak detailed the salaries of Lawrence and her costars from American Hustle. Lawrence’s essay in Lenny prompted “American Hustle” costar Bradley Cooper to vow to start sharing his salary on films with female costars to help them negotiate higher salaries.