In the role, Clark, who comes to Hearst from Condé Nast Entertainment, will oversee the long-term strategy, business development, product distribution, revenue and marketplace positioning of Sweet. Clark will work with Sweet’s editorial team to run day-to-day operations overseen by Luke Crisell.
Clark will report to Troy Young, president of Hearst Magazines Digital Media, who offered: “With 15 million monthly views, Sweet has already gained amazing momentum. Ross is strategic, analytical and creative — he recognizes opportunities for Sweet’s development and has the experience and relationships to execute on them.”
In regards to Sweet’s 15 million unique views, it is impossible to verify the monthly views of any brand on Snapchat’s Discover platform, as the social media company does not release user data.
Hearst, which launched Sweet last year via a joint venture with Snapchat, also has its Cosmopolitan title on the Discover platform, and recently said it would have pop-up channels for its other brands. One example is a prom-themed channel from Seventeen, which recently appeared on Discover.
At Condé Nast Entertainment, Clark served as senior director of business development and strategy where he conceived, negotiated and led a number of innovative partnerships, including the company’s acquisition of Pitchfork Media and an events collaboration with Snapchat’s “Our Story” platform, Hearst said.
Prior to CNÉ, Clark worked at NBCUniversal from 2012-13, where he helped develop the strategy for building the company’s “innovation capability,” as well as its monetization framework for the NBCU TV Everywhere advertising model.
“There’s nothing out there quite like Sweet,” said Clark. “It’s completely original and the potential for growth is immense. I look forward to maximizing every existing opportunity and bringing many new ones to the table.”