HELP WANTED: Tavi Gevinson needs a managing editor for her new Web site, Rookiemag.com. Emily Condon, launch managing editor for the site, is returning to her day job at This American Life next month and the site is in search for a replacement. In an e-mail, Condon wrote to friends, “We’re brand new, but the growth potential could be really significant for someone willing to buy in and take a bit of a (calculated) risk.”

It’s a stay-at-home job and they want to find someone by late September. The Web site is owned by Gevinson, and New York Media, the publisher of New York Magazine, is running all the advertising for it.

This story first appeared in the September 19, 2011 issue of WWD.  Subscribe Today.

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