NEW YORK — Howard Suslow, beauty and cosmetics manager for WWD and W, has been named vice president, beauty sales and marketing at Fairchild Publications.

Suslow joined Fairchild in 1958. During his tenure, he launched and developed the beauty advertising category within WWD, including the mass beauty segment initiated in 1992.

He has also directed all cosmetics and fragrance advertising within W, Fairchild’s consumer publication, since its launch in 1972.

Suslow is active in the Fragrance Foundation; Cosmetic, Toiletry and Fragrance Association, and various industry charities.

Prior to joining Fairchild, Suslow worked in merchandising and promotion at Revlon.

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