FRENCH I-D: I-D is launching in France. The French Web site is set to go live in time for the upcoming Paris Fashion Week, in French. Clément Corraze, previously executive director at independent fashion magazine Antidote is i-D’s new France director while Tess Lochanski, fashion features editor at L’Obs and its lifestyle supplement O, has been named the France editor.
The i-D staff is based in the Vice Media office in Paris.
“We are working on adapting i-D’s editorial line and tone of voice to French culture, in collaboration with the teams in London,” Corraze explained to WWD.
I-D magazine’s core readership is typically women and men between the ages of 18 and 34.
I-D was acquired by Vice Media in 2012. Its digital presence was relaunched in 2013 with a focus on fashion films. The magazine that celebrated its 35th birthday with its summer 2015 issue has other international Web sites including in Mexico, Poland, Australia and New Zealand.