IN THE SUN: Versace tapped photographers Mert Alas and Marcus Piggott for its spring 2012 campaign, set to break in March fashion titles worldwide. Shot in the Sonoran desert of Borrego Springs, Calif., the campaign shows models Gisele Bündchen and Ryan Barrett basking in a hot blue light, dry grass and cacti behind them and a hint of a swimming pool before them. Bündchen, long a favorite of the brand, is shown stretching her never-ending, platform-bedecked limbs and arching her back provocatively.
Whereas Versace campaigns had recently favored minimalist lines and solid colors, the latest images evoke the Italian house’s sun-soaked earlier era of wild prints and studded bustiers. Giovanni Bianco handled creative direction, while Joe McKenna and David Bradshaw worked on styling for the shoot.
This story first appeared in the December 16, 2011 issue of WWD. Subscribe Today.