GET SMART: Intelligent Life, The Economist’s culture and lifestyle magazine that publishes six times a year, is set to relaunch in early 2016 with expanded content and a new name, 1843.
The title plans to broaden and enhance its coverage with a fashion shoot in every issue; profiles of headline-makers from The Economist, and in-depth travel narratives. It will come out six times a year.
For the launch issue, a profile of Marine Le Pen is already in the works, while the Scottish writer and historian William Dalrymple is currently working on a travel story in Iran.
The magazine, named for the year The Economist was founded, also plans to offer ideas-based features, and sections devoted to tech, food and drink, art, design, and body and mind. It will have a more international bent than its predecessor, and include specially commissioned photography. There will be apps for all devices, and a Web site with new content posted daily.
“It’s very clearly for The Economist reader in a different mode, with pieces you want to read with your feet up. It offers something longer, slower and more thoughtful,” Emma Duncan, the title’s editor, told WWD.
The launch issue, which comes out March 9 with an April/May cover, will have 120 pages. The Economist said the number of ad pages would not be finalized until January, and declined to reveal the names of the advertisers booked so far, although categories will include luxury, motors, wealth management, travel, technology.
Current advertisers in Intelligent Life include Rolex, Tiffany & Co., UBS, Chanel, Finnair, Pictet, Investec and Tag Heuer.
A crucial difference with Intelligent Life is that 1843 will be bundled in the Economist premium subscriber package, which includes the digital and print editions of the title as well as the annual outlook report The World In. The premium bundle has 460,000 subscribers. The magazine will also be sold on the newsstand in the U.K., Europe, North America and parts of Asia. Intelligent Life is currently sold by subscription and on the newsstand in Europe and its total circulation is 175,000.
Duncan said the decision to launch 1843 came from Zanny Minton Beddoes shortly after she was named editor in chief of The Economist Group in January.
Not long after Minton Beddoes’ appointment the group, which includes The Economist newspaper; economist.com; the Economist Intelligence Unit; CQ Roll Call, a news and analysis service for Capitol Hill, and TVC, a London-based digital marketing agency, longtime owner Pearson sold the majority of its stake to Exor SpA, which is controlled by the Agnelli family, Alongside Exor, the group’s shareholders include Lynn Forester de Rothschild and Evelyn de Rothschild, in addition to the Schroder and Cadbury families, and The Economist employees.