pard a Resort 2017 advertising campaign


Prada has tapped Jessica Chastain to appear in its resort 2017 advertising campaign.

Celebrating the roots of the fashion brand, photographer Willy Vanderperre shot the American actress in several iconic locations in Milan, including the Ulrico Hoepli civic planetary, as well as the Fondazione Prada, unveiled last year.

The dynamic black-and-white and color images, reminiscent of movie frames, feature Chastain sporting ready-to-wear and accessories key pieces of Prada’s resort collection, which includes a range of essentials, such as a nylon trenchcoat and a little black dress, all infused with the label’s irreverent elegance.

Chastain, who was seated front row at the brand’s men’s wear runway show last June, wore Prada in several occasions, including the latest Met Gala.

The advertising campaign will make its international debut on Oct. 31.

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