THAT DIDN’T LAST LONG: After a short stint at Details, publisher Paul Jowdy is leaving the magazine and his 14-year tenure at Condé Nast to become publisher of Every Day With Rachael Ray. Insiders said Jowdy, who joined Details only in January, had become frustrated working at a smaller title at Condé, after five years of leading big programs as publisher of Bon Appétit. Now back to food, Jowdy will have to deal with an increasingly competitive category that includes a redesign of Bon Appétit. “This has been a challenging time for most epicurean books and so there’s been a lot of pressure, but the May issue was very strong and the second half will be as well,” said Suzanne Grimes, president, lifestyle communities at Every Day’s parent company, Reader’s Digest Association. For the first quarter, Every Day With Racheal Ray was down 9 percent in age pages with 107. “There is so much potential for this brand and but we needed the right publisher out there, telling the right story,” Grimes added.
Jowdy joins relatively new editor in chief Liz Vaccariello, who introduced her redesign of the magazine (the first since it was launched five years ago) in the May issue. Under Vaccariello, there are 50 percent more food recipes as well as more than double the fashion and beauty coverage. “We broke apart the architecture and the pacing is completely different,” she said. “It’s a more visually stimulating magazine now.”
This story first appeared in the May 6, 2011 issue of WWD. Subscribe Today.
No successor for Jowdy has been named at Details.