A WALK ON THE WILD SIDE: “Sexy and wild,” are the buzz words for Juicy Couture’s fall campaign. The ads, which were once again photographed by Inez van Lamsweerde and Vinoodh Matadin and styled by Carlyne Cerf de Dudzeele, feature models Andreea Diaconu and Edita Vilkeviciute.
The collections’ bohemian rock sensibility is captured in the images, featuring foil and wax-treated jeans, silk dresses, moto jackets, statement jewelry and the iconic Juicy Couture leopard print (shown in track suits and accessories) for the season.
A video and aggregated social feeds will provide interactive content. The campaign images will break in the August issue of Vanity Fair and will run in the September issues of Vogue, Teen Vogue, Elle and InStyle. Online, the campaign will appear on Style.com, Refinery29.com, WhoWhatWear.com, LookBook.com and YouTube.com. The company is boosting its digital spend for fall, but declined to reveal an exact percentage.