KEEGAN TO CLARK: Model Cora Keegan, 19, has been named as Clark’s Botanicals’ brand ambassador, succeeding Maggie Rizer. “Cora is a natural beauty, and she was already a Clark’s Botanicals customer, so it makes sense, literally,” said Francesco Clark, president and founder of Clark’s Botanicals. Keegan’s image will be used in-store and in marketing materials, with her first project to be a campaign for the brand’s Ultra Rich Lip Tints. The visuals will begin appearing this spring. Keegan, who has walked the runways for Narciso Rodriguez and Jason Wu, will also weigh in on new products as they are developed.
“I’ve always gravitated to natural products,” she said. “Your skin is an organ so it’s just as important what you put on your body as what you put in it.”
This story first appeared in the December 14, 2012 issue of WWD. Subscribe Today.