MOVING IMAGE: Kering has named Valérie Duport its senior vice president of communications and image.

This confirms a WWD report from Jan. 21 that the longtime Chanel executive was headed to the French parent of brands including Gucci, Balenciaga, Saint Laurent, Boucheron, Pomellato, Girard-Perregaux and Puma.

Duport reports to Kering chairman and chief executive officer François-Henri Pinault and joins the group’s executive committee.

“Her mission will be to design and implement Kering’s communications strategy and to promote its image in the luxury world,” the company said, noting that as of Oct. 1, she would also be responsible “for overseeing and accompanying Kering’s brands in the design and implementation of their respective communications strategies.”

Duport, 47, spent 27 years at Chanel, most recently as its international director of press services and external relations. She has a particular expertise in watches and jewelry, having been promoted from that division at Chanel in 2008.

As reported, Duport will take up responsibilities previously held by Louise Beveridge, who exited Kering last October as senior vice president of communications.

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