KORS STEPS UP FIGHT: As part of his ongoing philanthropic mission to end world hunger, Michael Kors is launching a multipronged campaign this month that is pegged to World Food Day on Oct. 16. Among the initiatives, Kors teams will give away “Watch Hunger Stop” T-shirts outside his New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong stores on that day. Those who receive one can go inside and have their picture taken in a photo booth wearing the T, which will be live-streamed on billboards in New York’s Times Square and on Kors’ microsite watchhungerstop.com.
All month, shoppers at Michael Kors can also add a $5, $10 and $25 donation to any purchase to benefit the United Nations World Food Programme. Meanwhile, Kors’ special 100 Series watch will, with each $295 sale, continue to provide 100 children in hunger-stricken areas with a meal.
This story first appeared in the October 9, 2013 issue of WWD. Subscribe Today.
“The response to Watch Hunger Stop has been amazing,” Kors said. “We delivered one-and-a-half million meals to children in less than six months, and we’ve only just begun. Our hope for World Food Day is to get people talking about hunger, and about the many ways they can help address the problem. Donate, volunteer, talk, text, tweet — really, everyone can be an ambassador.”
Kors will cap the day when he and Anna Wintour hand the first Michael Kors Award for Outstanding Community Service to Hillary Rodham Clinton at the God’s Love We Deliver Golden Heart Awards dinner.