LACOSTE SIGNS ISNER: Lacoste has signed a four-year endorsement deal with rising American tennis player John Isner, who is ranked 17th in the world. He’s known for winning the longest-ever match in professional tennis, beating Nicolas Mahut at Wimbledon in 2010 over the course of an 11-hour and five-minute contest.
“I’m proud to represent a brand that has such a strong history in tennis and sports values,” said Isner, who joins an extensive list of Lacoste ambassadors in the sport including Andy Roddick, Richard Gasquet and Samantha Stosur. In total, the brand sponsors several dozen players around the world.
The move is aimed in part at boosting Lacoste’s presence on the American tennis scene. “We look forward to this new partnership that will surely bring excitement to our American fans,” said Steve Birkhold, chief executive officer of Lacoste’s U.S. business.