FOCUS ON CHINA: Lane Crawford is gearing up to unveil its spring advertising campaign dubbed “The Pinnacle of Style.” Shot by Mert Alas and Marcus Piggott, the images feature actress Li Bingbing, “It” girl Chen Ran and model Sui He — each woman featuring in a collage of images of herself against an emerald background. The retailer noted the cast’s “sleek look of today’s Chinese modern woman.” The labels featured include Alexander McQueen, Lanvin, Yves Saint Laurent, Celine and Givenchy by Riccardo Tisci. Panos Yiapanis styled the shoots, which break in outdoor advertising in Hong Kong Wednesday.
Lane Crawford’s New Campaign
Shot by Mert Alas and Marcus Piggott, the images feature actress Li Bing Bing, "it girl" Chen Ran and model Sui He.
View Slideshowload comments