FAMILY AFFAIR: Lanvin celebrates model offspring in its spring campaign. Inspired by its historic mother-daughter logo, the French house — which marked its 125th anniversary last year — invited veteran models Violetta Sanchez, Pat Cleveland and Kirsten Owen to pose with their daughters Luz Godin, Anna Cleveland and Billie Rose Owen.
Its men’s campaign nods to family ties of a different sort, featuring siblings Callum and Haydn Rockall, and DJ partners Joshua Quinton and Andy Bradin, among others.
This story first appeared in the January 14, 2015 issue of WWD. Subscribe Today.
“I like that the campaign doesn’t only have images, it has a story,” Lanvin creative director Alber Elbaz said. “Every time we do a family shoot, it feels like we’re going to their place: We feel like visitors.”
The women’s campaign will break in March fashion magazines, while the men’s images will be seen first in L’Uomo Vogue in January. The print ads will be complemented by a video released mid-February on Lanvin.com and all the Lanvin social media platforms.
The print campaign was shot by Tim Walker, with creative direction by Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme. It was styled by Jacob K, with hair by Julien d’Ys, makeup by Val Garland and set design by Emma Roach.