WHAT’S NEXT?: Libération has put Next, its monthly lifestyle supplement magazine, in limbo.

“What about making a weekly?” wrote Sabrina Champenois, Next’s editor in chief, in the foreword of the most recent issue, out today. “The option has been in the air for a while. The monthly periodicity has a main problem: loyalty. While we’re amazing (of course), how to be certain that the reader will remember the rendez-vous on the first Saturday of the month? How to work in tandem with the daily with such an arrhythmia? Next is suspended with the idea to come back beefed-up as a weekly after summer.”

Australian rapper Iggy Azalea decked in a Loewe dress embroidered with mirrors fronts the new, 98-page issue. There’s also a story on Marimekko’s expansion abroad, a feature on Muslim fashion including dedicated collections from brands including Dolce & Gabanna and Uniqlo, and a question-and-answer feature with Anne Raphael, managing partner of recruiting firm Boyden, who talks Hedi Slimane and more. Advertisers include Givenchy, Longchamp and Dior Homme fragrance.

Next has the same paid circulation as Libération’s, which last year in France was 88,401, down 5.7 percent on-year, according to France’s Audit Bureau.

Libération was acquired last year by cable tycoon Patrick Drahi, who’s behind the Altice Média Group. He also bought other publications, including French weekly L’Express, its lifestyle supplement L’Express Styles and Point de Vue.

Richard Karacian, secretary general of Altice Média, is to become managing director of Libération next month, according to French press reports.

load comments
blog comments powered by Disqus