OBSERVATION DECK: French news weekly L’Obs is to put O, its monthly supplement, in limbo. The decision is expected to be to be validated at a meeting of L’Obs’ supervisory board on Wednesday, and O’s 16th and last issue is to come out on June 2, WWD has learned.
This comes a year and a half after Le Nouvel Observateur underwent a revamping (becoming L’Obs) and introduced O to replace Obsession magazine. O had four fashion-dedicated issues per year, with advertisers including Céline, Saint Laurent and Paul Smith. The May issue, meanwhile, is dedicated to the Cannes Film Festival and the June issue has a travel theme.
In 2015, paid circulation of L’Obs in France was 401,087, down 13 percent from 2014.
The French weekly was acquired by Pierre Bergé, Xavier Niel and Matthieu Pigasse, the triumvirate that also owns Le Monde group.
In March, French daily Libération brought to a halt its monthly lifestyle magazine Next, citing an issue of readers’ loyalty with the periodicity. It’s understood that L’Obs plans to beef up its lifestyle pages within the weekly.