MASTHEAD MOVES: Big changes are afoot at L’Officiel Hommes. André Saraiva, the magazine’s editor in chief and creative director since 2011, is leaving the publication. Succeeding him in the role as chief editor is Baptiste Piégay.
Pablo Arroyo will be the new creative director and Jérôme André was appointed the magazine’s fashion director.
“Men’s fashion is expanding exponentially and, [like] women’s fashion, it is becoming global. We wanted to create a less personal magazine which reflects the reality of L’Officiel Hommes France today,” said Benjamin Eymère, chief executive officer of Jalou Media Group, L’Officiel Hommes’ publisher.
For his last edition of L’Officiel Hommes, its 40th , which hit newsstands this week, Saraiva featured Erin Heatherton on the cover wearing Gucci.
In September, Arroyo is set to unveil a new logo, layout, tone and Web site for the title.
“I want to explore this territory completely, and not only talk about clothes, but also about accessories, cars, watches, places and personalities. Fashion has become a lifestyle,” Arroyo said.
The revamping of L’Officiel Hommes France comes at a time when men’s magazines — albeit a small part of the consumer press pool — are trending better than women’s titles. Paid circulation in France of men’s magazines, a segment that includes GQ and Lui, grew 6.2 percent in 2014 to 3.4 million copies, according to France’s Circulation Audit Bureau. At the same time, circulation of the vastly larger women’s magazine segment fell 4.3 percent to 329.6 million copies.
L’Officiel Hommes has 15 international editions.