There are many ways to the hearts of Facebook fans — from topical tie-ins to a steady drip of idealized product shots to the all-out blitz.
And the companies leading Stylophane’s monthly ranking of the brands with the most-engaged users each took their own route to the top.
This story first appeared in the August 14, 2014 issue of WWD. Subscribe Today.
Leading the list for July was Brazilian retailer Lojas Renner, which pelted users with 177 Facebook posts last month, garnering 776,908 post likes. That works out to more than five posts a day.
Michael Kors, on the other hand, had just 16 posts for the month and saw nearly as many post likes, tallying 776,032. Kors’ approach is much more sedate, with sleek product shots and links to the company’s Web site.
Chanel had 10 posts for the month and a total of 679,363 post likes. The biggest winner was a post on the brand’s new High Jewelry Collection, which has garnered 104,427 likes.
Utah-based e-commerce site Modern Vintage was the most prolific poster at the top of the list, with 246 posts for the month, promoting contests, clearance sales and new arrivals.
Rounding out the top five was Louis Vuitton with 16 posts and 588,952 post likes. The company’s two biggest posts were both tied to the FIFA World Cup. A July 9 post noting the brand was proud to take part of the tournament and featuring a picture of Gisele Bündchen with the trophy case from the brand has seen 114,509 likes.