LORD & TAYLOR’S PROJECT: Lord & Taylor will be the exclusive retail sponsor of “Project Runway” for the show’s 10th anniversary season.
As part of the partnership, L&T will provide a wall of shoes, handbags and accessories that contestants will use to complete their looks during each challenge, and host a fashion challenge at its Fifth Avenue flagship, which will air Aug. 30. The winner of the “Project Runway” challenge will be able to sell its collection at the store.
This story first appeared in the July 12, 2012 issue of WWD. Subscribe Today.
“The mission of the show is very much in alignment with Lord & Taylor’s legacy of launching the careers of major American designers,” said Bonnie Brooks, president of Hudson’s Bay Co., the parent of L&T. The store’s windows, Web site and social media platforms will be promoting the show, and past and present “Project Runway” contestants will be at the store for Fashion’s Night Out.