LOVE THYSELF: Harvey Nichols’ new Beauty Bazaar opens next month in Liverpool, and ahead of the launch, the store has released an advertising campaign that plays upon the notion of becoming so beautiful that you fall in love with yourself.
“We wanted to capture the transforming nature of the in-store experience and the notion of being the best you can be, so much so, that at the end of the experience, you will look so good you will even fall in love with yourself,” said Julia Bowe, group press and marketing director at Harvey Nichols.
This story first appeared in the October 29, 2012 issue of WWD. Subscribe Today.
The three photos, showing women trying to kiss mirror images of themselves, were shot by Norbert Schoerner, and the campaign will appear on select outdoor sites around Liverpool starting Nov. 12. The Beauty Bazaar will be set across 22,000 square feet, on three floors, in Liverpool’s fashion hub — Liverpool One.