GOING AFTER THE KIDS: Lucky has found one way to bump up its numbers — target that one area where adults can’t say “no”: their kids. The magazine will launch three issues of Lucky Kids next year — in April, September and December — and the title is said to be exploring more special interest publication ideas, such as a shelter onsert. “It’s only Brandon’s [Holley] second week,” said a spokeswoman of the incoming editor in chief. “There have been talks about various SIP’s but nothing has been decided.” When Lucky Kids is published next year, it will be polybagged to 300,000 subscribers and 50,000 copies, at $4.99 a pop, and will be available on newsstands for three to four months. — Amy Wicks
This story first appeared in the September 29, 2010 issue of WWD. Subscribe Today.
TALK, TALK: Norma Kamali is adding talk show queen to her extensive résumé, but don’t think she is gunning to replace Oprah Winfrey. This Thursday, Kamali is kicking off “Conversations,” one-on-one video chats with fitness, health, beauty and nutrition authors and experts, including Joe Cross, Abdi Assadi, Horst Rechelbacher, Nancy Shaw, Twyla Tharp and vegan and raw food icon Chef Matteo. “I have always been involved with wellness, and I love finding solutions to problems that we have living on this new planet that is quite different from the planet I was born on,” Kamali said. “It’s not this guru-y, Zen presentation. It’s more hard-core, practical solutions. You can go home with them and say, ‘I can try that.’”
The digital Webisodes, which Kamali will introduce at an event at the Museum of Modern Art on Thursday, will be available for viewing on such online networks as Hulu.com, Blip.tv, GlamTV, iTunes, Chic.TV and YouTube, as well as normakamali.com.
Kamali has long been a wellness proponent, operating a Wellness Café at her 11 West 56th Street store, where she also sells various types of olive oil and olive oil-based products. The tech-savvy designer has no plans, however, to shop her program to a network, at least not for the time being. “There is so much to do in the Internet that it could be powerful on its own,” she said. “Virally, it has potential.” — Marc Karimzadeh