Lucy Kriz has been tapped as W magazine’s next vice president and publisher.

The appointment, which is effective immediately, follows the departure of Nina Lawrence, W’s former publisher, who held the post for seven years and decamped earlier this month for The Wall Street Journal.

This story first appeared in the October 19, 2012 issue of WWD.  Subscribe Today.

Kriz, who will report to Condé Nast chief executive officer Charles Townsend, is a 10-year Condé Nast veteran.

Most recently, Kriz served as senior executive director at Condé overseeing the multibrand sales for fashion, beauty, accessories and other categories. Prior to that role, she was associate publisher at Details and corporate fashion director at Condé Nast Media Group. She joined Condé Nast as fashion and retail director at Teen Vogue in 2002, after a career at Harper’s Bazaar where she rose to become fashion director.

“Lucy’s career as a sales executive with extensive experience in fashion, beauty and luxury make her an ideal choice to lead W,” Townsend said. “Her strong client contacts, proven track record and deep passion for this brand will enable her to lift the market position of W to an even higher level.”

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