SITE LINES: LVMH Moët Hennessy Louis Vuitton began testing its new-look corporate Web site on Tuesday, its welcome page offering bird’s-eye views of the new Louis Vuitton Foundation museum, designed by architect Frank Gehry.

More visually dynamic and editorial in tone than the previous iteration, whose framework dates back to 2001, the new site is meant to provide information about the French luxury group and its 70 brands to consumers and investors, and also highlight its values, know-how, heritage and talents. The latter includes ones beyond its famous fashion designers to include Guerlain’s supply-chain director, a sales manager at Louis Vuitton and a watchmaker at Zenith.

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A News & Documents section includes highlights of the group on social media, while Behind the Scenes offers a tour of Vuitton’s Paris headquarters on the Rue du Pont-Neuf, including its prototyping workshop.

The site is initially available in French and English, with Chinese, Italian, Japanese and Russian versions to be added in the coming weeks.

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