Architectural Digest honored 100 talents in architecture and interior design at its annual AD100 Gala.
The event, which took place at The Whitney Museum of American Art in New York, welcomed a slew of this year’s winners, including Deborah Berke, Jeffrey Bilhuber, Robert A.M. Stern, Mario Buatta, Elissa Cullman, Robert Couturier, Mark Cunningham, Jamie Drake, Mica Ertegun, Steven Gambrel, William Georgis, David Rockwell and Vicente Wolf.
Editor in chief Margaret Russell, who personally calls all 100 winners to give them the good news, talked about her five-year tenure at the magazine, emphasizing the importance of digital in the year ahead.
“It’s funny. We’ve actually been thinking digital-first for a long time, but since our Web site was redesigned to launch in September, now we can really do it. Before, it was ‘we want to do this,’ but now we have a site that works much better,” she offered. “The next 12 months especially will be really key for us in terms of our digital platform.”
Russell added that print is still a top priority for AD, which was founded in 1920.
“Some of the pictures from the past are as timely as they were then,” she said, noting that her team would use the archives as a tool both online and in print to bring in new readers. Online, AD has focused on bringing in new voices, such as Lela Rose.
“Print is always going to be the ultimate, but online offers more opportunities and a wider audience,” she said.