Ever since it was announced that Paige Rense Noland would step down as editor in chief of Architectural Digest, her rival at Elle Decor, Margaret Russell, has been the front-runner for the position. And on Thursday, that was confirmed, when Condé Nast tapped Russell as AD’s new editor in chief, beginning Sept. 7.

Not only is Russell’s appointment yet another Condé Nast blow to rival Hachette — it lured Carol Smith over from Elle in April — it also represents major upheaval for the staffers at AD, and we’re not talking about only having a new boss. Since Russell is based in New York, the magazine’s entire editorial offices will move from Los Angeles into one of Condé Nast’s locations in Manhattan. (As of Thursday, a spokeswoman wasn’t sure which one yet. Besides, AD likely will be heading way downtown with the rest of Condé Nast in 2014 when the company moves into One World Trade Center.)

This story first appeared in the August 6, 2010 issue of WWD.  Subscribe Today.

Russell has been with Elle for more than two decades, most recently as vice president and editor in chief of brand content of Elle Decor. Minutes after her appointment at Architectural Digest was unveiled, the guessing game began on her successor. The early favorite is Wendy Goodman from New York magazine, while executive editor Michael Boodro will oversee the magazine in the meantime.

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