Ragone fills the spot left open by former publisher Kevin Martinez, who departed in the latest reshuffling of the masthead. Ragone will report to Maxim owner and recently crowned editor in chief Sardar Biglari and special creative adviser Gilles Bensimon.
Ragone joins Maxim from Interview, where he served as president and publisher for six years. Prior to Interview, he worked at Hearst as vice president and managing director of Elle and as vice president and publisher of Elle Décor.
“Maxim has rapidly transformed as an aspirational and inspirational brand,” Biglari said. “Dan is a welcome addition to the team, noting that Maxim continues to build momentum as the leading voice in men’s luxury lifestyle.”
While Biglari’s comments may be up for debate, it is true that Maxim is in the process of transforming its look. Last year, the magazine got two major makeovers, each offering an amalgam in varying degrees of sex and expensive objects.
The magazine’s second major revamp slid back to the lad mag’s roots, and debuted with a nearly nude bronzed Alessandra Ambrosio peaking coyly from behind a pair of sunglasses. Maxim swung the pendulum back to showcasing more flesh than in the Lanphear days. On its April cover, Maxim tapped plus-size model Ashley Graham, who covers a white button-down shirt over her body. Inside the magazine, she poses naked while her husband holds her bare breasts.
But back to Ragone, who will oversee advertising sales and marketing, and focus on bringing luxury clients to the magazine.
“I look forward to working with the team as Maxim continues to set trends in men’s luxury through its commitment to sophistication, style and quality content,” Ragone offered.