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BARE NECESSITY: Following in the footsteps of Demi Moore and Cindy Crawford, Jane Pratt bares her pregnant belly in the fashion section of Jane’s fifth anniversary issue in September. Pratt is expecting her first baby — a girl — on Dec. 15 and she’s already picked out a name, Isabel Jane.

BAUER GETS IN TOUCH WITH PEOPLE: For months, People Magazine and US Weekly have been in a war over staffers. Now, Bauer Publishing is joining the fray as it gears up for the October launch of In Touch, its weekly celebrity magazine. Editor in chief Richard Spencer is wasting no time scrolling down current and older mastheads of the competition looking for talent. And though the magazine’s title seems paradoxically a tad out of touch and overly earnest, the folks at Bauer are having no trouble getting potential staffers to schlep out to New Jersey where the magazine is based, thanks to excellent salaries.

This story first appeared in the August 9, 2002 issue of WWD.  Subscribe Today.

So far, the magazine has tapped former US Weekly senior editor Alanna Fincke to be deputy editor; Russell Scott Smith, who was another member of the Terry McDonnell crew at US before Bonnie Fuller took over in March, as a senior editor; photo director Donna Bender comes from People, where she was an associate pictures editor; Alec Foege, a former senior writer from People, joins as features editor, and Steve Legrice, the magazine’s executive editor, comes from the Star — perhaps the most tawdry of the high-selling weekly entertainment rags.

Also coming over from the Star is Martin Gould, who will head up the West Coast offices, while Alyssa Giacobbe, who had previously been articles editor at Elle, joins as senior editor.

And for those keen to head out to Jersey, more hires are expected in coming weeks.

SMOOTH SAILING IN JULY: July was a good month for both fashion and beauty advertising. According to Publishers Information Bureau, toiletries and cosmetic ad pages were up 6.2 percent to 966.5, while apparel and accessories ad pages increased 4.1 percent to 845.1.

However, year-to-date pages were more troublesome. From January through July, toiletries and cosmetic pages were down 4.5 percent to 8,606.6, while apparel and accessories ad pages declined 17.8 percent to 10,633, according to PIB.

NO COP-OUT: Kenneth Cole makes his first cameo appearance in his company’s fall ad campaign, however it might take some good detective work to find him.

Cole poses as a policeman standing in front of the U.S. Federal Courthouse on Spring Street, as two models stride before him. The statement reads, “Security…The Accessory for Fall. Some statements are more fashionable than others.”

Cole will appear in four-page inserts in September Vanity Fair, Vogue and Condé Nast Traveler. He’ll also be in spreads in September In Style, and the October Vogue, Gotham and Elle. The company also plans to run newspaper inserts for Sept. 15 in the Chicago Tribune, New York Times, Washington Post, Miami Herald and L.A. Times. Cole’s ad budget is flat for fall.

DIOR GETS WISE: Ali Wise has been named director of special events for Christian Dior’s women’s collections, effective Aug. 19th. Wise, who will be based in New York, will report to Alixe Boyer, vice president of communications for Dior USA. Most recently, Wise was director of fashion and beauty for Harrison & Shriftman public relations in Los Angeles.

MY BOSS IS THE BEST — HONEST!: We’ve come to accept Vanity Fair’s self-celebratory tone, but the September issue goes even farther with the contributor’s page, where VF’s assistant to the editor Punch Hutton (Timothy’s sister) subjects readers to cringe-inducing praise of her boss. “He’s a friend, a mentor, and he’s a great editor,” Hutton gushes, before going on to say, “Actually, sometimes he’s too good an editor. He edits everything I do, from my writing to my love life.” Wow, Graydon probably even edited this sycophantic blurb. Even Hutton, reached by telephone, seems now to recognize she went a bit too far. “Actually, there was a typo — I really said that Graydon was a great eater, not editor,” she said, in an attempt at humor.

DOWNTOWN SPLASH: Magazines everywhere are trying to figure out what to do to mark Sept. 11. Interview believes the best way is to boost the downtown New York economy. In an effort to get people shopping there again, the magazine gave 32 advertisers special treatment in its September issue. For a 66-page ad section entitled “Get Down, 32 Reasons We Love Downtown NYC,” Interview hired Ruben Toledo to paint watercolors of scenes outside such stores (and Interview advertisers) as Chanel, DKNY, Anne Klein, D&G, Diesel, Diane Von Furstenberg, Burberry and Guess. Each watercolor is juxtaposed next to the retailer’s ad. For example, there are sketches of women holding Chanel umbrellas outside the Chanel store on Spring Street; people going into Louis Vuitton’s store on Greene Street, and the front window of the Prada boutique on Broadway. “We wanted to do something to celebrate our city and support all of our partners’ businesses downtown,” said Sandra Brant, publisher and chief executive officer of Interview. She said there will be a party at Diane Von Furstenberg’s elaborate West 12th Street digs on Wednesday, Sept. 4 where the watercolors will be exhibited and sold in a silent auction to raise money for the Children’s Aid Society, benefiting the World Trade Center relief fund.

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