With Vogue dominating inside the tents, Elle ventures outdoors.

MILLER TIME?: So far, the list of favorites for the editor’s job at TV Guide has been four names long: Susan Toepfer, Bonnie Fuller, James Seymore and Barry Golson. But rumors have begun to fly that there’s a fifth contender: New York...

MILLER TIME?: So far, the list of favorites for the editor’s job at TV Guide has been four names long: Susan Toepfer, Bonnie Fuller, James Seymore and Barry Golson. But rumors have begun to fly that there’s a fifth contender: New York magazine editor in chief Caroline Miller.

Sources close to Miller, however, seem conflicted over whether she had actually expressed an interest in the job. In a statement, Primedia, not surprisingly, said she had none: “Caroline loves New York magazine, she just renewed her contract, and she’s not in the running for this job.” TV Guide, through a spokeswoman, declined all comment.

This story first appeared in the January 24, 2003 issue of WWD.  Subscribe Today.

As for Bonnie Fuller, don’t count on her winding up at TV Guide. Although the base on her contract is up in weeks and she’s been known to move around (she has edited four major titles in 10 years), sources at Wenner say there is a three-year incentive clause in her contract that boosts her salary as the newsstand sales of the magazine increase, which one source said has her earning “well into the seven figures.” She has also found a strange comrade in Jann Wenner, who has been described by sources as…surprise…a great boss. (They also suggested TV Guide had leaked Fuller’s name to the press as an attempt to boost interest in the title. If so, mission accomplished.)

— Jacob Bernstein and Greg Lindsay

SAME NAMES, DIFFERENT PLACES: When Lifetime Magazine began staffing up this fall, Hearst wasted no time scrolling down the masthead of the recently shuttered Rosie for staffers. Now, they’ve tapped former editor in chief Cathy Cavender to be Lifetime’s deputy editor. Of course, the moves aren’t exactly illogical: Rosie was going, well, rosily, until its editor quit her talk show and wound up in an internecine struggle with Gruner + Jahr’s chief executive Dan Brewster for editorial control of the magazine.

The Cavender hiring also brings the first shuttered Rosie and the second shuttered Rosie full circle. Gruner + Jahr got rid of McCall’s editor Sally Koslow and hired Cavender to rethink the magazine in Rosie O’Donnell’s image. Cavender got fired, O’Donnell quit the magazine and now, Koslow, as Lifetime’s new editor in chief, has hired Cavender to work for her.

— J.B.

ELLE CAB: What’s a fashion magazine with an inferiority complex to do when Fashion Week rolls around and Vogue treats the tents as if they were borrowed from its fashion closet? If you’re Elle, instead of taking Vogue away from Bryant Park, you take everyone else instead.

The magazine has struck a deal with New York’s Taxi and Limousine Commission to equip 500 cabs with Elle advertising and set them loose in the city as a mobile fleet carrying buyers and editors from runway to runway. At each port of call will be an Elle kiosk and taxi stand, complete with red carpets, ropes, concierges and madeleines for departing guests.

“If Vogue is owning the inside of the tents, we are owning the outside,” said Elle group publisher Carol Smith. “Hopefully, we’ll all feel like we’re at the Hôtel Plaza Athénée.”

To combat Vogue’s presence last September, Elle bought billboard space on scaffolding along the Avenue of the Americas facing Bryant Park. Deprived of that option this time around, the magazine cooked up the taxi stand instead. (But only 20 or so of the cabs will offer free rides; unlucky passengers in the rest of the fleet will be stuck filing expenses.)

— G.L.

KATIE’S NEW FACE: Katie Grand, editor of the hot London-based biannual POP magazine, is about to become the first creative director of another Emap title, The Face. And she plans to hold down both jobs. “It was just one of those positions I couldn’t say no to,” she said. “I’m also really looking forward to working on a monthly again. The results are much more immediate, and because it’s only out there for four weeks it means you can be less precious about it. With POP, it’s going to be a good mix.”

Grand is no stranger to The Face — until now she’s been its fashion director. She said she plans to divide her time equally between the two publications, and will begin by giving The Face a radical rethink, including “a lot of hair and makeup…and lighter than what it has been in the past.” The first issue to bear Grand’s imprint will be March.

— Sarah Harris

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