BAG IT: “She’s like the Pete Sampras of her industry,” quipped Jean Cassegrain, managing director of Longchamp. His top-seeded reference, of course, was to Kate Moss, who stars in the Paris accessories firm’s spring ads, which break in March editions of magazines such as Vogue and Harper’s Bazaar. Cassegrain said the firm zeroed in on Moss just after allegations of her cocaine use broke in London tabloids. “We wanted her,” said Cassegrain. “We needed someone who was recognizable around the world. Kate was a no-brainer, because she’s number one.” Shot by Mario Sorrenti, the ads have Moss posing with handbags slung over her shoulder against a low metal fence and a brooding red sky. “The idea was to have something urban and contemporary, but also poetic, with a lot of energy. Kate just radiates energy.” Longchamp’s contract with the British supermodel runs through next season’s campaign.
— Robert Murphy
KING KARL: What would France be like if it were a monarchy ruled by Karl Lagerfeld? Expect a modern palace by architects Zaha Hadid or Tadao Ando, a crown of white hair only (no jewels necessary), chic new army uniforms by Hedi Slimane and zero tolerance for obesity. Those are among the tongue-in-cheek dictums the designer reveals in an eight-page feature in the issue of Point de Vue hitting newsstands today. Lagerfeld’s longtime friend Colombe Pringle, the new editor in chief of the royalty-obsessed weekly, commissioned the piece for its 3,000th issue. The designer’s illustrations depict himself pondering whether to include scissors in his coat-of-arms and explaining to a chubby fellow that his regime will be totalitarian — régime being the French word for diet. Not that Lagerfeld would be an inflexible ruler. In a play on Louis XIV’s famous saying, “L’Etat c’est Moi” or “I am the State,” Lagerfeld’s said he’s “more about a state of mind.”
— Miles Socha