DETAIL-ORIENTED: Condé Nast is counting on outgoing Details vice president and publisher Bill Wackermann to lend his Midas touch to Glamour, where he replaces Suzanne Grimes in that role.
Wackermann joined Details in 2000, prior to its relaunch under the Fairchild Publications’ umbrella, a sister company to Condé Nast and parent of WWD. Under his reign, Details has seen ad pages steadily climb. This year, ad pages are up to 397, nearly an 8 percent increase through May. Its ad pages jumped 22 percent in 2003 to 1,117, according to Media Industry Newsletter.
This story first appeared in the April 14, 2004 issue of WWD. Subscribe Today.
Wackermann steps aboard Glamour next week, while Grimes already has left the company. Neither Wackermann nor Grimes could be reached for comment.
Whether or not the switcheroo is a numbers game remains to be seen. Through April of this year, Glamour’s ad pages slipped 11 percent to 551, but for 2003, its overall ad pages inched up 2 percent to 1,266.
For the second six months of 2003, Glamour’s average single-copy sales increased 1.3 percent to 963,813, according to Audit Bureau of Circulations and the publisher’s statement. Glamour’s rate base is 2.2 million.
During Grimes’ seven-year run at Condé Nast, she served as publisher of Allure and the defunct Condé Nast Women’s Sports&Fitness. A Condé Nast spokeswoman declined to say whether she resigned or was fired.
Many believe Wackermann’s appointment should bode well for him. The helm he is taking over was once manned by Condé Nast president and chief executive officer Charles Townsend and, later, Fairchild ceo Mary Berner. Interestingly, Wackermann’s appointment marks the first major change since Townsend succeeded Steve Florio in February. — Rosemary Feitelberg
MOSS MOVES: The honeymoon’s officially over. Adam Moss, the new editor in chief of New York magazine, has poached Luke Hayman, creative director of Travel & Leisure, to be his design director. Hayman takes over from Nancy Butkus, who had been New York’s consulting design director since late January, following David Matt’s departure to Men’s Journal.
Hayman joined T&L in February 2002, and in 2003, the magazine received 14 awards at the Society of Publication Designers’ 39th Annual Competition Merit Awards. According to a T&L spokeswoman, Hayman’s successor will be named shortly.
In other Moss hirings, Jody Quon will join New York as photo director. She had been deputy photo editor of The New York Times Magazine, Moss’ former haunt. Quon succeeds Chris Dougherty, who left the magazine “to pursue other projects.” These two hires follow the appointment last month of former New York Times Magazine features editor Hugo Lindgren as deputy editor of New York. Both Hayman and Quon join New York on May 3. — Lisa Lockwood