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ESQUIRE GOES UPTOWN: Esquire will bring its bachelor pad back to New York for its fifth iteration. Esquire North will open on Thursday at 111 Central Park North, a new luxury condominium at the north side of Central Park owned by residential real estate developer Athena Group. The 5,700-square-foot space spans three floors, two outdoor terraces, two balconies, a gym, separate media and gaming rooms and a library — but only one bedroom.

The Esquire spaces are typically used for various charity benefits and events during the month or so they are open, giving advertisers a platform to showcase their wares and connect themselves to celebrities, local and international causes and the magazine. This year’s Manhattan space participants include Versace, Bally, Louis Vuitton, Pioneer, Jaguar and new advertisers Westin, Lufthansa, Rockport, Dell and KEF. A team of interior designers was selected to create rooms based on the participants’ brand aesthetics.

“If God lived at Central Park North, what would the room look like?” designer Campion Platt asked himself as he constructed the Versace living room, which is set off by $150,000 custom KEF speakers.

“I don’t know what God would listen to, but the Esquire man would listen to these,” said Esquire vice president and publisher Kevin O’Malley.

Esquire North also includes digital-themed curated art by Steven Sacks, director of new media art gallery Bitforms — including a real-time mural displayed across four large plasma screens that continually morphs as it records room images. The largest of the three terraces will have a woodburning fireplace.

If an Esquire man wants the apartment for himself, $8.5 million will afford him the penthouse — unfurnished, of course. — Stephanie D. Smith

ALMOST TOO LATE: It would be hard to imagine two more divergent events than New Yorker editor in chief David Remnick interviewing Seymour Hersh and a David Denby Q&A with Judd Apatow and Seth Rogen of “Knocked Up” and “Superbad” fame, but in the eyes of New Yorker Festivalgoers, they’re close in popularity. Both events rapidly sold out their 400-ticket capacity, though the crafters of what New Yorker film critic Denby called the “infantilism of the male bond” did beat the journalistic heavyweights by selling out in six minutes to Remnick and Hersh’s seven. The more intimate events of around 30 tickets — a studio tour with Jeff Koons, a tour of the Bloomberg building, a restaurant tour with Calvin Trillin — were gone in one minute flat. For those who didn’t snap up tickets fast enough, for the first time the magazine is holding 10 percent of all event tickets to be sold at the Metropolitan Pavilion starting at 3 p.m. Oct. 5, the first day off the festival. — Irin Carmon

This story first appeared in the September 24, 2007 issue of WWD.  Subscribe Today.

CRYSTAL BALL: Ellen von Unwerth has sexed up 243-year-old crystal house Baccarat. The German photographer, known for her provocative imagery, shot the brand’s fall advertising campaign in the Philippe Starck-designed Baccarat mansion in Paris. The theme of the shoot is a “crystal party.” One of the black-and-white shots depicts a model draped in the brand’s Gothic, black crystal necklaces with crosses looking away from an elaborate crystal hand mirror. The campaign will bow in October issues including W, Elle Decor, Harper’s Bazaar and Vanity Fair. — Sophia Chabbott

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