MCCAIN MUSINGS: Meghan McCain, daughter of presidential candidate, Sen. John McCain, could be the next Wonkette by the 2008 election. Beginning today, the younger McCain will bring life on the campaign trail to the voter with her new blog, McCain Blogette. She revealed the endeavor at a private lunch Thursday for the McCains hosted by People managing editor Larry Hackett, which several People editors and Time Inc. executives Ann Moore, John Huey and Jim Kelly also attended. “We were basically loosely inspired by Hunter S. Thompson’s ‘Fear and Loathing on the Campaign Trail,’ but for more of this generation,” said Meghan, who will do the blog with her friend La-Toria Haven. She added the blog will include audio, video and text on “everything from really serious things like the debates and town halls to our suitcases when we get to the hotel and there’s just crap absolutely everywhere.” To those wondering if her 71-year-old father’s adventures will move slower than a Florida recount, take note: “Anyone that talks about dad’s age, I challenge you to come on the road with him. I’ve drank more Red Bull in the last two months than I have in my life,” said Meghan, who graduated from Columbia University this spring. “I start off the morning with two.” — Stephanie D. Smith

MARTHA’S ICONS: Who knew Martha Stewart had such admiration for Walt Disney? Attendees at Advertising Week’s Thursday morning one-on-one conversation between Stewart and Pat Mitchell, chief executive officer and president of The Paley Center for Media, learned about Stewart’s admiration of Disney, along with Ralph Lauren, Calvin Klein and Estée Lauder, as people who built long-lived brands. Proudly wearing a Simply Vera Vera Wang $128 coat from Kohl’s, Stewart talked about “Calvin with his designs and clever ad campaigns,” Lauren’s ability to “stay pure” and Disney’s creativity. “I have a long way to go before I’m as well known and powerful as Walt Disney,” she added. “But we are working on it.”

As for Stewart’s magazine business, she admitted it’s a little late publishing international editions, partly due to her past legal matters, but said an overseas expansion program is under exploration. When asked if this will be difficult, Stewart brushed off the question, noting her television show is already aired in 44 countries. She also happily mentioned an upcoming New York magazine piece, which she described as a “design feature on me.” A New York magazine spokeswoman declined to provide more information on the piece, or confirm whether it’s in the works.

This story first appeared in the September 28, 2007 issue of WWD.  Subscribe Today.

Looking ahead, Stewart, who thinks up ideas at all hours of the night, partly due to insomnia, talked about upcoming plans for “Marthapedia,” a new cooking school book in the works, and a Costco food line. “Our first product will be a ham.” Say cheese? — Amy Wicks

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