MORE DIFFERENT: The March issue of More magazine will introduce a new logo and the tag line, “For Women of Style & Substance,” which replaces “Celebrating What’s Next.”
“We had a redesign two years ago, but we never felt like we’d finished with the cover,” said editor in chief Lesley Jane Seymour. “The new logo is more stylish, modern and takes the magazine up to the level of its interior.” And, while past issues of the Meredith title specifically reached out to women in their 40s, the new cover look is intended to reach out to women of any age — and, of course, probably attract more readers at the newsstand as well as advertisers. “I’ve had women come up to me and say, ‘I can’t wait to read your magazine when I’m 40,’” Seymour said. “And I tell them, ‘You don’t have to wait!’” The issue hits newsstands on Tuesday.
— Amy Wicks
This story first appeared in the February 18, 2010 issue of WWD. Subscribe Today.
BIG PLANS: A Web site ‘’re-platforming’’ is in the works for marthastewart.com. Changes to the site will involve more tagging, better search optimization and improved functionality. Chief financial officer Kelli Turner told WWD on Wednesday the site will probably not look any different, but features, such as the use of video and images, will be enhanced. In other digital news, MSLO has just launched its first iPhone app, called Martha’s Everyday Food. The app will cost 99 cents and offer recipes.
On the same day, MSLO also reported fourth-quarter earnings. Total revenue during the period rose 20 percent to $87.6 million, thanks to deferred Kmart royalties. In the publishing division, which includes flagship Martha Stewart Living, revenues declined 4.5 percent to $40 million as a result of a decrease in subscription revenues. But, the company reported ad revenue increased for the first time since the second quarter of 2008. Internet revenues rose 29 percent to $7.6 million and Web ad revenue was up 31 percent in the quarter, compared with the prior year.
— Amy Wicks
HOLA, BAZAAR: Harper’s Bazaar is launching a Spanish edition, the debut issue of which hits newsstands in the Iberian country today. Published by Hearst Magazines International in partnership with Madrid-based Spainmedia (which also copublishes Esquire there), Harper’s Bazaar Spain is the 31st international edition of the fashion glossy. “In the past few years, we’ve launched Bazaar in Romania, Dubai and India, and hope to continue to expand into other markets,” said Duncan Edwards, president and chief executive officer of Hearst Magazines International. “We’re very pleased to be entering Spain and have high hopes for Harper’s Bazaar there.” Spainmedia founder and ceo Andrés Rodriguez pointed to the success of Spanish Esquire (launched in 2007) as evidence that “global magazine brands truly resonate in our country,” adding: “We are confident that [Harper’s Bazaar] will appeal to stylish, sophisticated Spanish women.”
Estonian model Carmen Kass is on the cover of the March issue of Harper’s Bazaar Spain, which clocks in at 300 pages (including 101 ads from the likes of Burberry, Calvin Klein, Carolina Herrera, Gucci and Ralph Lauren) and has an initial print run of 100,000.
— Nick Axelrod