MOVING MEN: Men’s Vogue has officially been on sale for less than three weeks, but talk is already turning to the magazine’s future. Sources within Condé Nast say the company has begun to consider candidates for a full-time publisher, who would report either to president and chief executive officer Chuck Townsend, or to Vogue publisher Tom Florio, who is listed as group publisher on the debut issue’s masthead. Topping Florio’s wish list, according to several insiders, is Gourmet publisher Giulio Capua, who was also talked about as a potential replacement for Cargo publisher Alan Katz, now at Vanity Fair. (The Cargo job ended up going to former Dennis Publishing executive Lance Ford.)

Reached Friday, Florio confirmed he was talking to candidates, but said Capua was not at present among them. “I adore Giulio. He’s a superstar,” he said. “He’d be the best person for it, probably. But he’s doing a great job where he is.”

“I’ve heard the rumors, but I certainly haven’t talked to anyone about it,” confirmed Capua.

At any rate, Florio said, Condé Nast has not yet committed to a full-scale launch of Men’s Vogue, and won’t until it has evaluated newsstand sales for the first issue and the results of some consumer research. That said, he claimed early newsstand projections showed the magazine hitting or exceeding its target sale of 100,000 copies (out of a total of 400,000 distributed). “The early checkups are very, very positive.”
— Jeff Bercovici

BUY GUY: Gucci Group has plumped up its advertising budgets — and now the staff needs to place all those pages. Paul O’Regan has been named its worldwide director of media buying and planning, a new post in a revamped communications department. He starts Oct. 1, reporting to Mimma Viglezio, worldwide director of communications. O’Regan joins Gucci Group from Polo Ralph Lauren, where he was director of men’s public relations and also handled creative and media placement. Prior to that, O’Regan served as a planner for the Polo Retail Corp.
— Miles Socha

This story first appeared in the September 26, 2005 issue of WWD.  Subscribe Today.

BIRTHDAY GIRLS: Hearst went all out for Cosmopolitan’s “40th birthday” party Thursday night, spending a reported $1 million on an event that featured a full-service restaurant, a performance by pop star Rob Thomas and a staff of more than 100 people. Scarlett Johansson, Cosmo’s September cover girl, attempted a low-profile entrance by arriving in the middle of Thomas’ set and skipping the red carpet, but was nonetheless swarmed by photographers the moment she set foot inside. The other name-brand guests were mostly of the small-screen variety; they included Marg Helgenberger, Michael Michele, Taye Diggs, Tony Danza and Bryant Gumbel.
— J.B.

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