PAT ON THE BACK: While it couldn’t be said, strictly speaking, that the first-ever Tower awards given out by Hearst Magazines president Cathie Black on Tuesday offered a gold star for every student — Cosmopolitan, Redbook and the shelter titles were snubbed altogether from the 14 winners — the list was conspicuously inclusive. Esquire won for story of the year with Timesman C.J. Chivers’ article on the school massacre in Beslan, Russia (also nominated in that other competition, the National Magazine Awards), and for a how-to feature.

Taking home one award each were Harper’s Bazaar for September photography, Popular Mechanics and Town & Country on Katrina-related topics, Good Housekeeping for a makeover package, CosmoGirl for its regular feature on a future female president and Seventeen for “innovation” on its “America’s Next Top Model” partnership, a legacy of bygone editor in chief Atoosa Rubenstein. Quick & Simple cracked the ever-elusive code for a cover line with “Why you need to eat chocolate every day!” Favored child O, The Oprah Magazine swept three awards for best special section, the “president’s award” for diversity and public service.

The one award that might have raised some eyebrows was that for cover of the year, since the September cover of Marie Claire that was singled out for praise both inaugurated the magazine’s redesign and fared rather poorly on the newsstand — about 250,000 fewer copies sold than the comparable issues in the previous two years. Marie Claire’s other award was no surprise, though, given that prizes themselves were named after the celebrated Hearst flagship building: it won photo of the year award for a fashion feature shot inside the Tower. — Irin Carmon

NEXT IN LINE: The Wall Street Journal named a successor to Paul Steiger on Wednesday, promoting Marcus Brauchli, 45, to managing editor of the financial paper effective May 15. Steiger, 64, will become editor at large, but will retire from the company by the end of the year as part of a corporate mandatory retirement policy at age 65.

“Marcus Brauchli is a superb journalist, who reported for Dow Jones Newswires and the Journal from more than 20 countries, and as global news editor oversaw Journal coverage from stock market downturns to the Sept. 11 terrorist attacks,” said L. Gordon Crovitz, executive vice president of Dow Jones & Co. and publisher of The Wall Street Journal. Brauchli also help lead the paper during an extensive redesign earlier this year, which included shrinking the size of the paper in a move the company said will save close to $20 million a year. He also helped expand the Wall Street Journal from a two-section to a four-section paper, helped launch The Weekend Edition and develop the Wall Street Journal Online. The New York Times said Brauchli beat out his main competitor for the job, Paul Ingrassia, 56, vice president of news strategy for Dow Jones.

This story first appeared in the April 19, 2007 issue of WWD.  Subscribe Today.

The new managing editor joined parent company Dow Jones in 1984 as a national copyreader with AP-Dow Jones, and went on to work as a foreign correspondent in Hong Kong, Tokyo and Scandinavia. Brauchli returned to New York in 1999 and served as news editor, national news editor and global news editor, before becoming deputy managing editor in December 2005. — Stephanie D. Smith

HEARST HIRES: Heather Pfaff, a freelance stylist, will join Cosmopolitan as senior fashion editor on Monday. She will replace Brooke Elder, who left on “good terms” and now is a freelancer. For more than six years, Pfaff has worked for In Style, Glamour, Self, Marie Claire and O, The Oprah Magazine. She also worked for the defunct Mademoiselle as senior fashion editor.

Seventeen has also initiated several changes to the masthead, including one new hire and five promotions. Lucy Fox is the title’s new features director; she formerly produced shoots for photo agency Exposure and also served as photo editor at Town & Country Weddings. And among the promotions, executive style director Joanna Saltz is now executive editor and associate photo editor Alana Anesh has the new title of photo editor.

As for news outside of Hearst Tower, Shop Etc. vice president and publisher Cynthia Lewis has reappeared after the Hearst shopping title folded last September. Lewis on Tuesday was named president of Latina Media Ventures, publisher of Latina, and will oversee the company as it attempts to expand its media footprint across multiple platforms. Lewis spent more than a decade with Hearst, including as vice president and publisher of both Marie Claire and Harper’s Bazaar. Lewis will join Peter Glusker, who was named ceo at Latina on Tuesday. The magazine, which has a circulation of 400,000, is the second-largest title targeted at Hispanics behind Time Inc.’s 475,000 circulation People en Español. — Amy Wicks

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