RADAR SAYS IT ISN’T ROCKY BALBOA: Don’t call it a comeback. Standing poolside near a giant bar carved out of ice at The Standard in L.A., Radar editor in chief Maer Roshan explained he was not throwing a “launch party” in honor of the magazine’s third incarnation, but rather a celebration of Saturday’s upcoming Independent Spirit Awards, along with party co-sponsor IFC. “We actually have more readers in L.A. than New York,” said Roshan, “so the idea was to show L.A. who we are.” The eclectic turnout of socialites, entertainment players and media folk — including Fabiola Beracasa and Tinsley Mortimer, Andrew Saffir, Daniel Benedict, ICM chief Jeff Berg, ABC Entertainment executive Andrea Wong, actress Laura Harring and television journalist Susan Campos — was a microcosm of the magazine. “They’re our people, the people who are building the culture,” Roshan proclaimed. Decidedly more low-key than the relaunch party Radar II threw in New York back in 2005, the event did have its moments, such as Beracasa and Mortimer hopping into the glass tank in the hotel lobby — which normally houses a scantily clad model idly passing time. Roshan looked on as photographers snapped, eventually asking, “Can someone get them a [copy of] Radar?” — Gabriel Snyder
ALL IN THE FAMILY: She may be the only editorial assistant whose family has an ownership stake in her magazine’s parent — or with her own publicist, for that matter. Gillian Hearst-Shaw, the recently engaged daughter of Patricia Hearst-Shaw, has been quietly working at Town & Country’s semiannual wedding and quarterly travel magazines since early January. (Her aunt, Anne Randolph Hearst, is a contributor to Town & Country.) Hearst-Shaw, who studied marketing at Georgetown and interned in Hearst’s Washington bureau with veteran correspondent Helen Thomas, admitted she interviewed for public relations positions before choosing Town & Country. “Not only do I get to learn and work, I also get to learn and work at a family company,” she said. (The reality show pilot on socialites for which Hearst-Shaw and others auditioned in the fall “fell through,” she said.)
This story first appeared in the February 23, 2007 issue of WWD. Subscribe Today.
As for those who might begrudge the heiress her spot in the ever-shrinking journalism job market, Hearst-Shaw said, “People are going to say things about people regardless, and that’s obviously an easy one to point out and to use to criticize. It should make somebody — and it does make me — want to work that much harder to prove that, yeah, I’m here, but I also deserve to be here.” A Hearst spokesman said, “Gillian has joined a very talented staff, and she wouldn’t have been hired if she wasn’t qualified.” — Irin Carmon
YOU’RE HIRED: The Trump clan are nothing if not self-promoters, so it shouldn’t come as a surprise that Ivanka Trump has agreed to partner with a magazine that won’t even be launched for nine more months. Trump will help the new Michigan Avenue magazine organize its launch party — which, in this case, makes sense, since she is working on construction projects in Chicago and real estate appears to be the bread and butter of Michigan Avenue parent Ocean Drive Media Group’s stable of magazines.
The first issue will come out in December and the title will be released bimonthly in 2008 and monthly in 2009. Jerry Powers, president and founder of ODMG, claims Michigan Avenue already has attracted 54 ad pages and plans to close with about 200 ad pages. “We don’t see a lot of competition there,” Powers said. Powers said Michigan Avenue would be split evenly between editorial and advertising. — Amy Wicks
ROCK THE VOTE: The Internet, blogs and social networking are all the rage among print media, and now Nylon is putting its June/July cover in the hands of its (it hopes) music-savvy readers. The magazine is partnering with MySpace.com for a contest that allows readers to vote for their favorite bands from London, Berlin, Stockholm, New York, Los Angeles, Tokyo, Sydney and Paris. The winning band will get the cover. It seems like a risky newsstand proposition, since readers might hesitate to pick up a magazine that showcases an underground band from Sweden, but it is already paying off online, according to Jaclynn Jarrett, Nylon’s publisher. Jarrett said traffic to nylonmag.com had quadrupled only two days after the promotion was launched and daily visits to the magazine’s MySpace.com page increased by a factor of 50. Jarrett added Nylon would post exclusive videos on MySpace.com in the next eight weeks, covering its hunt for the cover band. And seeing as last year’s music issue featured the band Be Your Own Pet, which had its start at Guido’s Pizza and a coffee joint called Bongo Java, Nylon is probably game for anything. — A.W.
HIRING UP: Though Time Inc. trimmed its head count in January by laying off 289 people, Real Simple managing editor Kristin van Ogtrop has plugged a few holes in her masthead through several promotions and two hires. Ellene Wundrok and Eva Spring have been promoted from their previous art director positions to take over the responsibilities of former creative director Vanessa Holden. Wundrok will become design director, overseeing the magazine’s art direction, and Spring has been named editorial development design director, and will oversee design on everything outside the flagship, including spin-offs Real Simple: Family and Real Simple:Travel; books, and its line of home products. Six other staffers were promoted, including Marcus Hay, to style director from senior style editor. And Ogtrop added Liz Krieger and Lisa Whitmore to the ranks. Krieger will be senior editor in the life and body department, and joins Real Simple March 7 from Allure. Whitmore will join March 12 as senior editor of beauty. Though she has worked at Glamour, Twist and YM, Whitmore most recently taught ninth-grade English in New Jersey. — Stephanie D. Smith