RALPH’S BOYS: While Ralph Lauren’s son Andrew is busy pursuing a movie career, his younger son, David, is taking the publishing route. He’s getting ready to launch a magazine called Swing, aimed at people in their 20s. The magazine, which is due on newsstands in August, will be distributed by Hearst — the company that just happens to be developing Dad’s publishing effort, Lauren magazine.

THE VIEW FROM PARIS: If you want a close-up look at the Paris collections, it might be worth staying up late tonight. ABC’s “Nightline” has scheduled a behind-the-scenes look, featuring interviews with designers, models, retailers and journalists.

CHANGES AT NEW YORK: Sarah Jewler, managing editor of the Village Voice, has been named to a similar post at New York magazine. The post had been held by Peter Herbst, who resigned.. Lynn Hirschberg, an entertainment writer for Vanity Fair, is joining New York as editor-at-large.

Pop Life: A new pop culture magazine called Blender, which appears only on CD-ROM will be polybagged with the September issue of Sassy.

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